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Empathy Research

How can we empathically communicate with social media audiences? The answer can help  to address communication issues, like backlash, misinformation, and misunderstandings across cultures and communities. Explore the latest research below.



Backlash on Social Media

University of Oxford & Dieter Schwarz Foundation

We developed a new analytical tool called an Objective Frame of Reference to detect backlash about extreme weather events on social media.

Click here for the slide deck and conference poster presentations.

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